Nike recently developed a special campaign alongside German design agency HORT, with the focus revolving around New York City icons, including Yankee captain Derek Jeter. Referencing back to iconic Nike imagery of the past, the Nike Empire Tested campaign utilizes strong black and white typography with bold shapes and the beautiful integration of photography. It’s a classic steer in a throwback direction as opposed to the contemporary approach to marketing campaigns, vintage Nike if you will.
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